Banked and Balanced
Latesha has been serving founders with marketing strategy and coaching and recently launched a mail club. The goal was to build the brand world for the Banked and Balanced brand. The vibe is elevated lifestyle and editorial, but culturally rich.
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We captured lifestyle imagery in a gorgeous cabin in Lavonia, GA. We incorporated shots of her with her mail pieces, her packing an order and demonstrating the rituals and recipes she recommends to her members
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We captured in action b-roll videos of her doing various things around the home like making matcha, sipping tea on the balcony, doing yoga and more so she can use them as reels
